Hear from Australia & New Zealand advertising standards & understand greenwashing as it applies to industry. Finally, a discussion on navigating advertising & IP in the Food & Beverage Industry.

Presenters

Tony Eades, Chief Strategy Officer, Salted Stone
Tony is Australia’s leading ‘business re-thinker’, using the combination of strategy and new technology to help businesses optimise their brand positioning, customer experience, digital transformation and growth potential. From start-ups to global enterprises - he is passionate about future proofing brands and helping them engage with the new consumer and thrive in the evolving marketplace of AI, automation and personalisation. He writes for a number of publications including Sydney Morning Herald, been featured on Channel Nine, Channel Seven’s Kochie’s Business Builders and has a weekly segment on the Triple M Network. He has spoken at events across Australia, Asia and the US. He was a past Chairman of the Sydney Hills Business Chamber, National President of Professional Speakers Australia and is currently the Chief Strategy Officer at Salted Stone, a global award-winning digital marketing agency and HubSpot Elite Partner of over 60 people with offices in Australia, North America and Europe. Has has also just published his first book, ‘How To Start A Business in Two Weeks’ available now on Amazon, Booktopia and Book stores.


Ms. Georgina Rigoni, Senior Corporate Counsel, Nestlé
Georgina Rigoni is a leading food law specialist, with over 20 years’ experience in some of the world’s leading FMCG companies. Currently at Nestlé, Georgina has previously worked in Unilever in Australia, South Africa and the Singapore regional business and at Goodman Fielder. Georgina holds a Bachelor of Law, Bachelor of Science and a Masters in Intellectual Property Law.


Ms. Megan McEwin, Director of Policy & Regulatory Affairs, Australian Association of National Advertisers
As the Director of Policy & Regulatory Affairs at the Australian Association of National Advertisers (AANA), Megan works with the major food and beverage brands in Australia to develop advertising codes that ensure food and beverage advertising continues to meet community requirements and expectations. With over 20 years’ experience in the regulatory and self-regulatory sectors, Megan started her career with the ACCC before moving to the industry self-regulatory sector with AMP, Optus and later INMS, the telecommunications self-regulatory number allocation and porting system. Megan holds a Bachelor of Law.


Ms. Odette Gourley, Partner, Corrs Chambers Westgarth
Odette Gourley is a leading intellectual property and regulatory lawyer in Australia, specialising in the pharmaceutical and life sciences sectors. She has extensive expertise in patents, trade marks, and regulatory compliance, and has been involved in landmark legal cases that have shaped Australian law. Odette provides insights into IP and advertising law, helping clients navigate complex regulatory environments. Her achievements reflect a deep commitment to advancing the legal landscape in her field.


Ms. Alison Jones, Special Counsel, Corrs Chambers Westgarth
Kasey McPherson is the General Counsel for Suntory Oceania, where she plays a critical role in overseeing and enhancing Suntory Oceania in-house legal and compliance functions. Drawing from her extensive legal background within the Fast-Moving Consumer Goods (FMCG) sector, Kasey takes the lead in shaping Suntory Oceania’s legal strategy, managing litigation matters, and strategically mitigating risks and demonstrating how legal support creates business value. She is a highly regarded member of both the Oceania Executive Leadership Team and the Suntory Beverage & FoodAPAC Legal Leadership Team. Kasey's diverse legal career spans across New Zealand, the UK, and Australia, where she has collaborated with industry-leading companies such as Diageo, Britvic and Coca-Cola European Partners. A native Kiwi, her local perspective and global experience bring a distinctive dimension to Suntory Oceania’s legal operations.


Ms. Hilary Souter, Chief Executive, NZ Advertising Standards Authority
Hilary Souter is the Chief Executive of the Advertising Standards Authority and has worked in the wider media industry on a range of issues to support responsible advertising for over 25 years. She manages code reviews for advertising for children and young people, alcohol, finance, gambling and therapeutic and health advertising, and runs the secretariat that annually processes over 1500 enquiries and complaints. Hilary is a guest lecturer on advertising standards at New Zealand universities and gives regular presentations to both domestic and international audiences on the value of advertising self-regulation.


Ms. Kasey McPherson, General Counsel, Frucor Suntory
Kasey McPherson is the General Counsel for Suntory Oceania, where she plays a critical role in overseeing and enhancing Suntory Oceania in-house legal and compliance functions. Drawing from her extensive legal background within the Fast-Moving Consumer Goods (FMCG) sector, Kasey takes the lead in shaping Suntory Oceania’s legal strategy, managing litigation matters, and strategically mitigating risks and demonstrating how legal support creates business value. She is a highly regarded member of both the Oceania Executive Leadership Team and the Suntory Beverage & FoodAPAC Legal Leadership Team. Kasey's diverse legal career spans across New Zealand, the UK, and Australia, where she has collaborated with industry-leading companies such as Diageo, Britvic and Coca-Cola European Partners. A native Kiwi, her local perspective and global experience bring a distinctive dimension to Suntory Oceania’s legal operations.


Ms. Clare Nass, Senior Group Counsel Asia Pacific, George Weston Foods
Clare is a Senior Legal Counsel with one of Australia’s biggest food and beverage companies, George Weston Foods which is a subsidiary of the UK listed company, Associated British Foods. The group includes well known brands such as Tip Top, Twinings, DON, Pataks, Ryvita, Yumi’s, among many others. Clare has been working in FMCG for the last 10 years and prior to that honed her legal skills working in house at a large advertising company. Her current role covers both commercial advice in Australia and New Zealand as well as supporting the groups business across the Asia Pacific region on matters relating to intellectual property and information technology.