Register Now

Annual Trademark, Patent and Intellectual Property Conference 2025

Join our Intellectual Property Mid-year Conference to gain a breadth of knowledge from IP litigation processes between New Zealand and Australia, to the new trademark guidelines for using Māori elements. Learn how to use a coordinated IP approach to increase business value and attract investment. Review the impact of recent free trade agreements on certification marks and geographical indications, and how businesses can capitalise on these changes.

Thursday, 12 June 2025
Description

Attend and earn 4 CPD/CPE hours

* This interactive online recording includes questions and quizzes requiring critical thinking about the topics, so you have no annual limits to the number of points/hours you can claim with this format of learning. Please verify with your CPD rules

Chair:

Garry Williams KC, Richmond Chambers

Recap on Certification Marks and Geographical Indications

 

  • Introducing Certification Marks: what they are and the registration criteria
  • The “distinctiveness” requirement for Certification Marks
  • Introducing Geographical Indicators
  • Certification Marks vs Geographical Indicators: key differences and overlaps

Presented by Tania Goatley, Partner, Bell Gully

Learning Objectives:
  • Examine leveraging IP to increase business value and attract investment
  • Understand the new trademark guidelines in using Māori elements
  • Recap on certification marks and geographical indications in light of recent free trade agreements
  • Navigate IP litigation in New Zealand and in Australia
Leveraging IP to Increase Business Value and Attract Investment

 

  • What should a company do about IP to make themselves look more investable
  • Tricks and tips to help create more value in the business
  • Adopting a coordinated approach to IP, why is this good for business and how do implement this 

Presented by Anton Blijlevens, Principal, AJPark Law

New Trademark Guidelines in Using Māori Elements

 

  • How can the new guidelines on using Māori elements published in 2024 assist trade mark owners who wish to use Māori elements in their trade marks
  • Understanding the Tapu/Noa Principle
  • Using the Aratohu Mātauranga checklist 

Presented by Lynell Tuffery Huria, Managing Partner, Kahui Legal 

Navigating IP Litigation in New Zealand

 

  • Proceedings and forum
  • The Court and Judiciary
  • Pre-trial – pleadings and discovery
  • Hearings
  • Post-hearing – costs and appeals

Presented by Jack Oliver-Hood, Barrister

IP Strategy, Ai and Patentability

 

  • The benefits of developing an IP strategy
  • Steps to consider when developing a strategy
  • The risks associated with incorporating AI as part of your IP strategy from a protection and infringement perspective
  • Practices and procedures that should be implemented to best manage these risks

Presented by Sean Brogan, Principal, AJPark Law

Presenters

Sean Brogan, Principal, AJPark Law
Sean Brogan is a Special Counsel in McVeagh Fleming's Corporate and Commercial team. Sean is an experienced technology and intellectual property lawyer who advises a range of New Zealand businesses, from early-stage start-ups through to listed entities. He specialises in technology and IP-focused transactions, as well as intellectual property commercialisation and strategy, alongside broad corporate and commercial advisory work. Sean has a particular interest in understanding how his clients' businesses operate and what drives their growth. His background includes founding a business and serving as a non-executive director, which informs his practical and commercially grounded approach to legal advice. He advises on a wide range of matters, including commercial contracts, business transactions, governance and shareholder matters, and technology-related agreements. His experience also spans privacy and data protection, software and licensing arrangements, ICT procurement, and e-commerce and cloud-based services. In the intellectual property space, Sean advises on licensing, research and development and collaboration arrangements, and the commercialisation and protection of IP assets.

Jack Oliver-Hood, Barrister
Jack is a barrister practising in Tāmaki Makaurau, specialising in commercial litigation and intellectual property. He holds degrees in law from the University of Auckland and Columbia University. Alongside his practice as a barrister, Jack is also an adjunct lecturer at the Auckland University of Technology where he is currently teaching the law of evidence. He is also a co-author of Mahoney on Evidence, and a member of the Law Commission's special advisory panel.

Garry Williams KC, Richmond Chambers
Garry Williams has more than 20 years' experience of civil and commercial litigation. He started his career at Russell McVeagh in 1992, where his work focused on commercial litigation and contentious intellectual property matters. In 1997, Garry went to the UK where he worked for Nabarro Nathanson and then Olswang. On his return to New Zealand in 2003, Garry joined Bell Gully and was a member of that firm's litigation department until moving to the separate Bar at the beginning of 2014. He is now a member of Richmond Chambers, the specialist advocacy and advisory set located in the General Buildings on the corner of Shortland and O'Connell Streets in the heart of Auckland's CBD and legal precinct. Garry accepts instructions in most areas of civil litigation and he has particular expertise in intellectual property matters. He is an experienced trial and appellate advocate, having appeared many times in New Zealand's superior courts and specialist tribunals. Garry is on the Faculty of the NZLS Litigation Skills Programme. He is also a member of the Trans-Tasman and New Zealand Committees of the Intellectual Property Society of Australia and New Zealand (IPSANZ).


Lynell Tuffery Huria, Partner, Kāhui Legal
For over 30 years, Lynell is a commercial lawyer, but has advised on all aspects of trade mark protection, management and enforcement for sole traders, start-ups, whānau, hapū, and iwi organisations in New Zealand, and multinational companies across the globe. Lynell is recognised as the first Māori patent attorney and regarded as one of New Zealand’s leading experts on indigenous intellectual property (IP) law in New Zealand and the Pacific. Lynell has also developed a broad commercial practice advising on entity establishment, trust law, and a wide range of commercial transactions. She is a Past Chair of the Indigenous Rights Committee for the International Trademark Association. In 2018, she was a member of the organising team for the inaugural Ngā Taonga Tuku Iho conference.

Anton Blijlevens, Principal, AJPark Law
Anton joined AJ Park in 1994 after graduating from the University of Canterbury with a Masters degree in mechanical engineering. He gained his law degree from The University of Auckland in 2004. Experienced in IP protection strategies and conducting IP audits for mechanical and manufacturing technology firms, Anton has a track record of helping exporters be successful locally and internationally. As head of AJ Park‚ specialist China team, Anton provides IP strategy advice to Australian and New Zealand companies looking to do business in or with China. His clients come from diverse industries such as packaging, marine engineering, aviation, agritech, and heavy engineering. Anton has received many industry awards including a listing as one of New Zealand‚ top legal practitioners in the field of patents in the 2017 Expert Guides. He was also listed as one of the world‚ leading patent professionals in the 2016 IAM Patent 1000 index.


Tania Goatley, Partner, Bell Gully
Tania Goatley is a senior litigation and dispute resolution lawyer with more than 25 years’ experience at a leading New Zealand law firm. She now practises independently, with particular expertise in intellectual property, media, advertising and regulatory law. Tania has extensive experience in intellectual property disputes and litigation, including copyright, trade mark infringement, passing off, breach of confidence, design and branding disputes, and related commercial claims. She also advises on strategic IP protection and enforcement, brand development and commercialisation, and consumer and competitor disputes. Her experience includes significant trade mark disputes concerning the distinctive “V” colour mark, claims relating to the shape and silhouette of glass beverage bottles and fair dealing in relation to coverage of international sporting events. Tania also has a substantial media and reputation management practice, having advised leading media organisations on defamation, suppression and open justice, pre-publication risk, and broadcast rights. Tania is ranked Band 4 for Intellectual Property and Band 3 for Technology, Media, Telecoms (TMT) in New Zealand by Chambers Asia-Pacific, and has been recognised by The Legal 500 for intellectual property, media, advertising, privacy and data protection. She is also recognised by Doyle’s Guide as a Recommended Leading Intellectual Property Lawyer in New Zealand.

WEB256NZA02

Annual Trademark, Patent and Intellectual Property Conference 2025

CHOOSE YOUR SESSION AND
DELIVERY MODE BELOW

dddd 21274229937 - 21274229937 - {has_more=false, offset=0, total=0, results=[]}

Single Session
Thursday, 12 June 2025
to New Zealand
CPD Hours 4
$420.00
Online 20261112 20250612

Interactive On Demand

Register
Register
Claim uncapped CPD units from this interactive program.

*Check your rules on interactive recordings.
On Demand 20261112 20250612

Interactive On Demand

Register
Register
Claim uncapped CPD units from this interactive program.

*Check your rules on interactive recordings.
dddd 21274229937 - 21274229937 - {has_more=false, offset=0, total=0, results=[]}

dddd 21274229937 - 21274229937 - {has_more=false, offset=0, total=0, results=[]}

dddd 21274229937 - 21274229937 - {has_more=false, offset=0, total=0, results=[]}

dddd 21274229937 - 21274229937 - {has_more=false, offset=0, total=0, results=[]}

dddd 21274229937 - 21274229937 - {has_more=false, offset=0, total=0, results=[]}

dddd 21274229937 - 21274229937 - {has_more=false, offset=0, total=0, results=[]}

dddd 21274229937 - 21274229937 - {has_more=false, offset=0, total=0, results=[]}

dddd 21274229937 - 21274229937 - {has_more=false, offset=0, total=0, results=[]}