Do you want to grow your law firm and increase profits with more of your ideal clients, then this program is for you. Join an expert panel of marketing gurus who will explore exactly what you need to generate more clients for your law firm.

Presenters

Julian Brophy, Director, Perception Partners
Julian Brophy is a strategic communications specialist of 30 years standing. He holds a BA Hons. from the University of Sydney and has worked as a broadcaster, government advisor and specialist provider of high level communications, stakeholder and engagement advice. His career in communications commenced in 1989 at the Australian Broadcasting Corporation ABC where he was employed as a journalist in the Radio News bureau in Sydney. His work as a broadcast journalist included specialising in financial reporting and contributing to national radio news bulletins as well as regular programs on ABC local radio and Radio National. Julian hosted his own program on Sydney’s ABC 702 before working on the development and establishment of Australia’s first 24-hour news network, ABC News Radio, on which he was a broadcast anchor. After leaving the ABC he led communications in government in the challenging health portfolio in New South Wales between 1995 and 1999. His time in government provided the highest level of experience in, and understanding of, public policy, government and legal process and the critical interface of these with the media, stakeholders and the community. Julian commenced private practice in 1999 and is the Principal of Perception Partners, a specialist provider of high-level strategic communications’ advice and counsel. He is skilled in crisis communications and issues management and has extensive experience in the provision of advice for clients within the legal context including complex commercial and other litigation, Royal Commissions, other Commissions of Inquiry and civil & criminal proceedings. His expertise includes the provision of a wide range of communication services including: Development of communications strategies and plans including proactive and defensive media management; Crisis communication services and issues management; Reputation management; Stakeholder liaison and management, including government, community and private sector; and Media training and preparation services.


Vivienne Corcoran, Director, Marketing Logic
Vivienne is an experienced professional services strategist, mentor, facilitator and marketer with law firms and legal professionals across Australia, Asia and the UK. She has written articles, a book and trained hundreds of professionals on business strategy, development, and management and has held executive marketing and business development roles in a wide range of firms. Vivienne is a qualified company director and currently on the boards of Victorian Opera and ICON APAC. She has post graduate marketing and research qualifications, is a teaching fellow in the Masters of Legal Business Course at the College of Law, and is currently completing a PhD in professional service firm client feedback at Edinburgh Business School. Vivienne is a keen paddle boarder and is a partner in online wine, spirits and tasting events businesses The Wigs Cellar and Drinksmiths.


Paul Evans, Managing Director, Toro Digital
Paul Evans is a professional services marketing expert who has worked with some of Australia’s leading and fastest-growing commercial law firms. Prior to founding Toro Digital, Paul worked closely with partnership groups and management teams, playing an important role in some Australia’s largest law firm mergers. He managed rebrands, prepared client and media communications, onboarded incoming lawyers, and executed high-impact cross-selling opportunities. He has invested countless hours training lawyers for business development, relationship marketing, and building a profile in an industry or technical specialisation. Throughout his career in law, his expertise (and interest) has always been in digital marketing. Paul studied marketing and multimedia design at university. At his first role in a law firm, he had to maximise his unique mix of marketing, design, and web skills for success in a professional services firm that focuses on relationships and referrals. Paul implemented digital systems and programs that helped position lawyers and industry groups as thought leaders, and created genuine relationships with clients, referrers and prospects.


Tony Eades, Chief Strategy Officer, Salted Stone
Tony is Australia’s leading ‘business re-thinker’, using the combination of strategy and new technology to help businesses optimise their brand positioning, customer experience, digital transformation and growth potential. From start-ups to global enterprises - he is passionate about future proofing brands and helping them engage with the new consumer and thrive in the evolving marketplace of AI, automation and personalisation. He writes for a number of publications including Sydney Morning Herald, been featured on Channel Nine, Channel Seven’s Kochie’s Business Builders and has a weekly segment on the Triple M Network. He has spoken at events across Australia, Asia and the US. He was a past Chairman of the Sydney Hills Business Chamber, National President of Professional Speakers Australia and is currently the Chief Strategy Officer at Salted Stone, a global award-winning digital marketing agency and HubSpot Elite Partner of over 60 people with offices in Australia, North America and Europe. Has has also just published his first book, ‘How To Start A Business in Two Weeks’ available now on Amazon, Booktopia and Book stores.